It is no secret that Google dominates the global search engine market share, handling more than 90% of all searches worldwide. By August 2022, 92% of all searches were controlled through Google, outpacing all other search engines. That means a maximum number of internet users search for information or data online through Google.
In contrast, its competitor Microsoft Bing only controls a bit of Google’s magnitude. Currently, Microsoft Bing has a market share of only 3.45%.
The third popular search engine is Yahoo. It has a market share of only 1.34%. The other is Russia’s Yandex, which has a 0.97% market share. In fifth place is Baidu, the leading search engine in china. Baidu has a total of 0.84% market share. DuckDuckGo rounds off the top six. Its market share is 0.71%.
Furthermore, Microsoft Bing, Yahoo, Yandex, Baidu, and DuckDuckGo rank among the top search engines worldwide. Their total market share is 7.19%, lower than ten percent of Google’s.
In light of these statistics, it’s clear that Google controls a large share of the search engine market globally. Additionally, in the United States, Google has similar conduct.
Search Engine Market Share According To Device
Comparing search engine market share across devices can help us determine whether the device plays a role in usage. For instance, the top search engine market share is held by Google for both desktop and mobile devices, but it dominates mobile search with 93% to 95%.
There is a high probability that Google’s mobile search is more fluid than others or that most mobile phones use Google as the default search engine.
Mobile
The search queries of different search engines worldwide through mobile are as follows:
Google – 96.27%
Bing – 0.54%
Yahoo – 0.73%
Yandex – 1.54%
Baidu – 0.83%
DuckDuckGo – 0.5%
Others – 0.56%
Desktop
The search engine marketing share of different search engines worldwide by desktop is as under:
Google – 84.81%
Bing – 9.15%
Yahoo – 2.46%
Yandex – 1.49%
Baidu – 0.64%
DuckDuckGo – 0.86%
Others – 0.99%
Search Engine Market Share According To Country
Take a look at the share of search engines in countries with a large number of internet users. Google is the dominant search engine in most countries, except in China and Russia. Baidu has a 75.54% market share rate in China, while Google has 3.56%.
United States Search Engine Market Share
In the US, Google dominates the search engine market share similarly. The only difference is that Google’s market share rate in the US is 87.95%, compared to 92.42% globally.
Bing is the next top search engine in the United States and has a 7.13% market share. The market share of Yahoo is 3.06%, outnumbered Bing’s market share. However, similarities end there between the top three US search engines and those used across the world.
DuckDuckGo is the fourth most used search engine in the United States, with a market share of 2.47%. Ecosia and Yandex round off the sixth top search engine in the US, and each has a market share of 0.09%.
As for mobile searches, Google handles 93.71% in the US, as against 77.56% of desktop and 79.52% of tablet searches.
UK (United Kingdom)
Here is the UK search engine marketing rate:
Google – 91.74%
Bing – 5.14%
Yahoo – 1.64%
Yandex – 0.15%
Baidu – 0.32%
DuckDuckGo – 0.87%
Others – 0.14%
Australia
Here is the Australian search engine marketing rate:
Google – 93.74%
Bing – 4.44%
Yahoo – 0.79%
Yandex – 0.08%
Baidu – 0.15%
DuckDuckGo – 0.80%
Others – 0.13%
Russian Federation
Here is the Russian Federation search engine marketing rate:
Google – 46.77%
Bing – 2.28%
Yahoo – 0.31%
Yandex – 48.84%
Baidu – 1.24%
DuckDuckGo – 0.40%
Others – 0.11%
Canada
Here is the Canada search engine marketing rate:
Google – 91.22%
Bing – 5.55%
Yahoo – 1.54%
Yandex – 0.12%
Baidu – 0.10%
DuckDuckGo – 1.31%
Others – 0.20%
China
Here is the China search engine marketing rate:
Google – 3.56%
Bing – 13.52%
Sogou – 8.21%
Haosou – 5.26%
Baidu – 62.94%
Shenma – 1.74%
Others – 0.66%
Conclusion
Undoubtedly, Google has been the search engine’s leader for a long time. The platform’s Ads and content optimization make the biggest difference; however, leveraging other search engines may be essential depending on your existing business conditions.
So search engines want to deliver the most relevant results to their users to be successful. So, build a user-friendly website with quality content to rank it on all search engines.