Digital marketing moves forward fast. New digital trends such as hot social media apps, advanced smartphones, and other tech advances each year commit to transforming digital marketing. Businesses and brands must not only plan for the potential digital marketing but also take advantage of it. So, here are the top digital marketing trends in 2023 and how you can benefit from them.
1) Influencer Marketing
Collaborating with an influencer in your business can stimulate many potential customers. The influencer market generated over $13 billion last year. It includes giving free products to social media personalities and paying them to promote your services and products. Then they create a post to advertise your brand to their followers.
You can also partner with popular identities on social media, for instance, TikTok, Instagram, or YouTube. So, consider partnering with a small influence with 1000 to 10000 followers rather than spending a lot of money on big influencers.
2) SMS Marketing
Digital marketing also involves communicating with your customers through SMS. So, utilize SMS messaging to engage with your clients. This tool allows you to send text messages directly to your customers.
There are many uses of SMS marketing, such as promotions, customized messages, and coupons. Keep your SMS short to attract customers immediately.
3) Search Engine Optimization
SEO is the most valuable form of digital marketing. Marketers should concentrate on providing a meaningful and exceptional experience to their customers rather than the hacks and tricks of SEO because search algorithms have constantly become more contextual and intelligent. So, marketers should focus more on exceptional customer experience and less on SEO.
4) Interactive Content
Customers like interaction with businesses and brands through social media platforms. And you can also communicate with your followers in real time through interactive content. You can use Instagram live and Facebook live to allow people to communicate with you. So, you can engage with your clients by using this tool.
You might organize a product Q&A or “Ask me anything” live event. Advertise this live event for almost two weeks for more contributions. Also, you must focus on your streaming setup for a high-quality event.
5) LinkedIn
LinkedIn is becoming a rising star in digital marketing. This platform shows considerable growth each quarter in monthly active users and engagement. LinkedIn also consistently creates new features that bring the excellent brand, pages, and business results. So, marketers should go inclusively on LinkedIn.
6) Metaverse
Facebook has changed its name to Meta officially. While it depends on the parent company to create a name. Virtual and augmented experiences are being marketed by Facebook heavily in the Metaverse. So, it’s a big bet on the future of the internet. We recommend marketers start to look for events for their business in these fields.
Conclusion
Ultimately, you don’t have to choose all these digital marketing trends. Begin by doing some research on each and decide which suits your business. If the tools fit your customer needs, it will be effortless to assimilate them into your digital marketing planning. After that, choose one, to begin with.
Once you are convenient with one of the digital marketing trends, start testing with others and be entertained developing your business.